BUILDING RICK BARRY’S DIGITAL LEGACY
CLIENT BACKGROUND
If you’re a basketball fan, you already know the name Rick Barry. NBA Hall of Famer. Finals MVP. Olympic gold medalist. One of the greatest free-throw shooters of all time. And now… a pickleball champion well into his 80s.
For us at Pipedream.digital, it’s an absolute honor to work with someone who isn’t just a sports legend, but a living piece of history.
THE PROBLEM
Here’s the crazy part: despite everything Rick has accomplished, he wasn’t in control of his online presence.
There was no central place where fans could dive into his incredible career, sponsors could see what he’s up to now, or he could speak directly to his audience. A legend of his caliber should own his story online — and he didn’t.
When we saw that, we knew we had to step in.
OUR GAME PLAN
We reached out to Rick with a simple idea:
Let’s build a home for your legacy and give you the tools to keep growing it.
Our strategy had three parts:
TELL THE FULL STORY
From basketball dominance to pickleball champion, and everything in between.
SHOWCASE THE MAN BEHIND THE STATS
Commentator, competitor, mentor, and personality.
GIVE HIM DIRECT ACCESS TO HIS FANS
No TV gatekeepers, no middlemen.
WHAT WE BUILT
A STATE-OF-THE-ART WEBSITE
Visually rich, easy to navigate, packed with career highlights, personal stories, and a dedicated Gallery to showcase iconic moments and his growing pickleball adventures.
A DEDICATED NEWSLETTER PLATFORM
So Rick can speak straight to the people who care about him most — sharing stories, sports commentary, and behind-the-scenes glimpses without anyone filtering his words.
A BRAND THAT FEELS LIKE RICK
Confident, bold, and timeless — but also warm and approachable. This isn’t just a museum for his career, it’s a living, breathing connection point for fans and partners.
WHY THIS MATTERS
Rick’s website and newsletter are more than just “digital assets” — they’re about taking back ownership of his name, his story, and his connection to the people who have supported him for decades.
He’s not just preserving a legacy. He’s building the next chapter.
FOR US
We’re lucky enough to work with amazing clients, but this one’s special. Working with Rick Barry isn’t just another project — it’s helping a living legend reclaim his place online and connect directly with the fans who’ve been with him all along.
This is exactly why we do what we do at Pipedream.digital.
Click here to see what we created for Rick — or get in touch with to build your pipedream.
IS PIPEDREAM.DIGITAL
THE RIGHT partner FOR YOU?
We’re not for everyone, and that’s by design. Tell us about your business, and we’ll see if there’s potential for an exceptional partnership.
