BUILDING MEDICILEAF FROM THE GROUND UP—A 4 YEAR PARTNERSHIP OF GROWTH AND INNOVATION
CLIENT BACKGROUND
Medicileaf, a holistic health and wellness brand, approached us four years ago with the mission to establish a strong presence in the CBD industry. The company was focused on offering high-quality, natural remedies, but they needed a comprehensive digital strategy to grow their online presence, develop their brand, and sustain their sales in an increasingly competitive market.
CHALLENGES
Limited Online Presence
Medicileaf’s initial online presence was minimal, requiring everything from website development to building a digital marketing infrastructure.
Regulatory Constraints
Operating in the CBD space meant that Medicileaf faced various marketing restrictions, particularly with major ad platforms like Google and Facebook.
Lack of Internal Resources
The company had no dedicated internal team to manage website maintenance, digital marketing, or affiliate programs, which meant the bulk of these tasks had to be outsourced and managed externally.
A 360° APPROACH TO DIGITAL GROWTH
Over the course of four years, we took on the role of a reliable and integral partner, managing all aspects of Medicileaf’s digital transformation and ongoing growth.
Website Design & Development
We built a user-friendly and conversion-focused eCommerce platform, optimized for both desktop and mobile. With a streamlined design and clear navigation, we ensured that customers could easily find products, learn about their benefits, and make purchases.
Affiliate Program Creation
To scale sales and build brand loyalty, we developed and managed a robust affiliate program, onboarding partners to help expand Medicileaf’s reach. This included creating a system for tracking affiliate links, commissions, and performance analytics, which allowed the brand to cultivate meaningful partnerships with influencers and retailers.
Digital Marketing & SEO
Faced with the unique challenges of advertising CBD products online, we devised and executed an organic content strategy, focusing heavily on SEO. This allowed Medicileaf to rank for competitive keywords in the health and wellness space, driving significant organic traffic and building authority in the industry.
Email Marketing and Automation
We implemented an automated email marketing system to nurture leads and re-engage existing customers. From abandoned cart sequences to product updates and promotional offers, our campaigns increased customer retention and helped drive repeat sales.
Social Media Management
We built and maintained Medicileaf’s presence on social media, focusing on educating potential customers about the benefits of CBD, sharing success stories, and promoting products within the constraints of the platform’s CBD policies.
Ongoing Website Maintenance & Optimization
As a reliable partner, we managed all website updates, bug fixes, and optimizations, ensuring the site was always running smoothly, secure, and user-friendly. This also included continuous A/B testing to improve conversion rates and optimize the user experience.
RESULTS
Sustained Growth
Over the four years, Medicileaf saw consistent year-on-year growth in sales, primarily driven by organic traffic, affiliate partnerships, and email marketing campaigns.
Increased Brand Awareness
Through a combination of SEO, content marketing, and social media engagement, Medicileaf established itself as a trusted name in the CBD industry.
Operational Efficiency
By taking full responsibility for digital strategy, website management, and marketing, we allowed Medicileaf’s internal team to focus on product development and business operations.
Affiliate Sales Channel
The affiliate program became a key driver of revenue, bringing in a significant portion of monthly sales through commission-based partnerships.
CLIENT TESTIMONIAL
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