FROM PROJECT-BASED TO SUBSCRIPTION-BASED: ADVERSIMPLE'S SHIFT TO SCALABILITY
CLIENT BACKGROUND
AdverSimple was a traditional video production company catering to small and medium-sized businesses. The company focused on custom video solutions, handling everything from concept development to post-production. However, they faced challenges scaling their business due to the time-consuming nature of custom video work and the unpredictability of each project’s scope.
CHALLENGES
Scalability Issues
Custom projects took too long to complete, making it difficult to serve more clients without compromising quality.
Pricing and Project Scope
Each project had a unique scope, making pricing inconsistent and complicating client communication.
Limited Client Engagement
Clients were only engaged on a project-to-project basis, with no recurring revenue model or long-term engagement plan.
ADOPTING A PRODUCTIZED SERVICE MODEL
PipeDream.digital was brought in to help AdverSimple transition from a conventional video production company to a productized service business that could streamline operations, create predictable pricing, and scale its services.
Standardizing Offerings
We developed standardized packages with clear deliverables. Each package was designed to address specific client needs—such as monthly content creation, video editing bundles, or promotional videos—with fixed prices, enabling the company to provide transparency and consistency.
Subscription Model Implementation
To create recurring revenue, we introduced a subscription-based model for AdverSimple's clients. By offering tiered monthly plans, clients could receive a set number of videos or edits per month, reducing the administrative burden of invoicing and negotiating per project.
Streamlining Processes
We introduced automation tools to streamline the project management process, allowing the team to manage more clients simultaneously. This included using project management platforms for better collaboration, task tracking, and deadline management, which increased operational efficiency.
Marketing and Lead Generation
A comprehensive digital marketing strategy was implemented, focusing on inbound marketing techniques, such as content marketing, SEO, and targeted email campaigns, to attract small business owners who needed regular video content but couldn’t afford traditional video production services.
Brand Messaging Overhaul
The brand messaging was updated to reflect the new productized service model. We redefined AdverSimple’s value proposition, focusing on speed, quality, and affordability in delivering high-quality video content consistently through a subscription-based system. The website was redesigned to clearly showcase the different packages, with easy calls-to-action encouraging potential clients to subscribe.
RESULTS
Scalability
AdverSimple was able to onboard more clients without increasing their overhead, thanks to the streamlined service offerings and subscription model.
Increased Revenue
By transitioning to a recurring revenue model, AdverSimple generated more predictable cash flow and improved customer retention.
Efficiency Gains
The automated processes reduced time spent on administrative tasks, allowing the team to focus on delivering high-quality video content at scale.
Client Engagement
Clients were more satisfied with the clear pricing structure and continuous engagement, leading to long-term partnerships and reduced churn.
IS PIPEDREAM.DIGITAL
THE RIGHT partner FOR YOU?
We’re not for everyone, and that’s by design. Tell us about your business, and we’ll see if there’s potential for an exceptional partnership.
